typeLab: Magazine Structure

a poster with the words lab report meet the engineers type archive under the microscope.

Here’s an update on the typeLab magazine!

This week I spent diving deeper into the structure of typeLab including the editorial lineup and flatplan for this particular issue. This was a more conceptual activity separate from the design itself. It was a great exercise to think about the publication as a whole and the consistency between each issue. I started out by envisioning the kind of structure that would work best, and then defining each supporting section.

TypeLab is a magazine that takes a comprehensive approach to typography, covering a range of topics and perspectives within the field. The structure of the magazine, with its different sections, allows for a variety of content to be presented in each issue. This approach helps to keep readers engaged and interested, as well as ensures that there is something for everyone in each issue, regardless of their specific area of interest within typography. The focus on both current trends and historical context is especially noteworthy, as it provides a well-rounded understanding of the field.

The magazine TypeLab has five sections, each covering a different aspect of typography:

  1. “Lab Report” provides updates on design trends, new typefaces, and industry news.
  2. “Meet the Engineers” features conversations with industry leaders and innovators in the field of typography.
  3. “Type Archive” offers lessons on the evolution and development of typography and its history.
  4. “Under the Microscope” focuses on the analysis of real-world projects and their use of typography.
  5. “Eureka” showcases inspiring typography-based projects from around the world.

Together, these sections provide a comprehensive and diverse look at the field of typography, offering readers updates, insights, historical context, practical applications, and creative inspiration.

After I defined each of the sections I worked to create an editorial lineup for this particular issue of the magazine, which includes an outline of the articles.

Once I finished the editorial lineup I worked on the flatplan so that I could get better sense of the magazine as a whole. This part was really tricky because you have to take into account the advertising. For the purpose of the assignment, we needed a 50/50 ratio between advertising and editorial content which greatly limits the design capabilities of the magazine.

Next I will be working toward the feature article which includes cover design and a feature article!

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